The new influence

Today, in the fashion world a lot of brands have one or many fashion icons to represent them in their advertising and to promote their brand. But social medias have changed the way to influence people in their choices. Nowadays, all the people who are started to take an interest in fashion like posting their everyday outfit on social medias to share their inspiration, their favorite brand and the trends of the moment. We are not only influence by fashion icons anymore. By example, on Instagram, many girls and boys, who aren’t famous, have created a community via their posts and stories about their everyday outfit and it’s a new way to promote fashion. Some people are more interested by this type of account because the owner talks about the clothes that he/she chose and not about the clothes that are sent by a brand. The relation with their community is more real and authentic. They create a close relationship based on exchange and trust because people talk about their experience, good or bad, with brands that they wear without filter and that’s what followers are looking for: real feelings.

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