How the sportswear world became?

Back in old days, if you wanted to get shoes, you just had to go to the store next door and be the first one to be there to have the chance to get it if it is rare.

Nowaday, social medias absolutely transformed this system into a new one : the raffles.

If you want a rare article, you have to subscribe to raffles organized by instagram pages like Shinzo, Nike, Sneakersnstuff or Footlocker. If you are selected, you win the right to buy the shoes in the store with your ID. If you didn't won, you can buy it in resell also in social medias thanks to all people who are participate to raffles only to win money by selling the articles they won. It became a real business where a lot of young people can make a lot of money.

Also, the big deal about this system is the fact that everyone doesn't have the same chance to get shoes, we can ask if the old first-come-first-served basis was better?

- Isa