Impact of youtubers of beauty

Today, youtubers are more powerful than large female sites. This is the biggest revolution in the world of communication since the emergence of bloggers.

We spend as much time on Youtubeuse channels as on large generalist female websites.

The big Youtubers have as much media impact as the big female websites: today they have enormous media power and also provide their support (they personally present the products and therefore engage their own opinion and reputation).

The video support is also well suited for presenting products (tutorials, presentation of clothing, transport, etc.) and probably more than paper. In addition, a video combines sound and image and therefore has more impact than text or a photo, which are more static.

These Youtubers have largely supplanted bloggers and female sites in terms of power, security and support, often more visually impacting.

Still on Facebook, the Youtubers are on par with the big female sites in terms of number of fans (EnjoyPhoenix is ​​close to a million fans). However, the editorial strategy of Youtubeuses is quite variable. Some are content to relay their videos. Others use Facebook to extend contact with their fans.

With Twitter, they are in direct contact with their audience, hence the clear dominance of Youtubers over women generalists.

Instagram is a social network with a real gap between Youtubers and female sites: the latter have absolutely failed to establish themselves on Instagram, while Youtubers show real audience potential and a real propensity to use this network. . social.

Indeed, this social network is often more personal than Twitter: product photos merge in the midst of more private photos (friends, family, holidays) and the relationship of trust is very strong.

- Elisa Esteves