How social media influences fashion ?

With the emergence of social networks, new techniques are being implemented to allow brands to find their way into the markets. Whether it's fashion, food, cosmetics or new technology products, brands advertise in different ways, but also through social media.

Indeed, today there are product placements on social networks. The concept is simple: People with a lot of social media subscribers such as Snapchat, Instagram, Twitter, Facebook, etc. are contacted by agencies to contract with brands.

The people who make product placement are often the famous people because they have many subscribers, these are in particular the characters of reality TV, bloggers, singers, people likely to have an influence on their audiences from where the name of « influences »

The most well-known social networks for product placements are Instagram and Snapchat simply because these are the two social networks that allow you to put long stories online, but Instagram also allows you to upload photos to their account. call "the Instagram feed". For famous people who have many followers on their Instagram account, it is important that their feed is consistent, and that it makes them want.

In France, there is an agency called "Shauna Events" by Magalie Berdah who takes care of connecting brands and public figures. The principle is simple: the candidates receive a package from the brand, then they test the product in story or in publication by photos or videos, and are paid to say good about the product. Generally they receive a text to get information about the product they are promoting and pay for it. A promo code is usually set up to make people want to order cheaper, it's a marketing action.

When it comes to clothing and the fashion industry, many brands contact agencies so that candidates can make product placements. Generally the stories are all the same, the influencers receive a package, she opens it, and scrolls in front of the camera with different outfits, then they put promo codes and earn a margin on sales if people buy through their promo code.

The positive point of this new trend and these new forms of advertising is that it is much easier for us to discover brands and in addition we benefit from many promo codes which is pleasant. These people influence us because they give us confidence in the brand and wear clothes well. However it is difficult to know the true from the false because the influencers are paid to make compliments on the products, so we do not know if it is real and if they really like it.

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