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21 buttons : a revolution?

  • Photo du rédacteur: LEENI
    LEENI
  • 6 avr. 2020
  • 1 min de lecture


Founded in 2016, 21 Buttons is a social network and fashion marketplace that allows influencers to share shoppable photos of their outfits. Items are tagged and directly linked to ecommerce stores, with affiliate partnerships allowing the influencer to take a commission of any sale made.

While 21 Buttons features many high-profile influencers, the business model also means that anyone has the ability to become an influencer. All users that sign up have the ability to upload and share outfit photos, creating a pool of quality user-generated content alongside more premium influencer posts.

One of 21 Buttons’ unique selling points is that it offers a much more direct and seamless experience for both shoppers and influencers alike. Unlike Instagram, where only retailers and brands have the power to make their posts shoppable, 21 Buttons gives this ability to everyone on its platform.

To tag an item, the user can simply select a retailer or ecommerce site, and then search the web to find it for sale online. Alongside this, items from various brands can be tagged in a single image, making the shopping experience far more seamless from a user perspective.

In contrast, images on Instagram can only include multiple items from one brand (posted either by the retailer themselves, as an ad, or an influencer sponsored post). However, 21 Buttons allows users to shop an entire outfit, including links from various different retailers in a single photo.

This means shopping is much quicker, easier, and more realistic, allowing consumers to cherry pick from multiple brands (much like they would on bigger ecommerce and marketplace sites).



- Isa

 
 
 

2 Comments


mathilde.quenaux
May 05, 2020

This article is really good ! It shows that new apps are revolutionizing fashion world.

Like

Emma Péligry
Emma Péligry
May 05, 2020

Nice article, this app seems great !

Like

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